Fragmented
Music, podcasts, radio, video and TV are scattered across dozens of apps, catalogues and subscriptions. Great content is out there, but it is spread too thin to be found.
Discobar™ — Content that moves with you
The right content.
For the right people.
At the right moment.
Discobar is reimagining how people discover and experience music, audio and video. It selects content intelligently, according to who is listening or watching, where they are and what the moment calls for — then keeps adapting as the moment changes.
Now in development · Designed in Belgium by NeuroMedia Software SA
Discobar session
Café & bar
14 guests in the room · lively mood
- ContextEvening · venue style
- AudienceShared tastes of 14 guests
- Interaction3 new requests via QR code
The concept
Discovery is broken. Discobar brings it together.
There has never been more to listen to and watch — and it has never been harder to find what truly fits.
Looking backwards
Most recommendations are based on what you consumed before, and on what similar people liked. The result is often “more of the same” rather than what suits you now.
Blind to context
Listening alone on a Monday morning is not the same as hosting friends on a Saturday night. Few services consider where you are, or who you are with.
The Discobar approach
Discobar is not another catalogue competing for exclusive content. It is a discovery layer that brings audio and video together in one experience, while content remains available from its original sources.
Free from the limits of a single catalogue, Discobar can focus on what really matters: finding the content that fits a person, a group and a situation — whether that is mainstream hits, vintage synthesizers or a documentary on carpenter bees.
- One experienceAudio and video, across sources, in one place.
- Content stays where it isNo need to centralise or duplicate content.
- Built around peopleIndividuals, groups and the context they share.
How Discobar works
From the first track to the next one, and the one after that.
Choosing what to play first matters. Choosing what comes next, again and again, is where Discobar makes the difference.
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Understand the setting
A living room, a café, a waiting room or an office. Time of day, type of place, the mood of the moment.
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Consider the people
One person or a whole room. Discobar weighs individual tastes and the preferences a group shares.
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Discover what fits
Discobar looks across available sources to select relevant music, audio or video — not just the obvious choices.
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Keep adapting
People arrive, leave, react and make requests. Discobar learns from every interaction and adjusts in real time.
Solutions
One technology. Many ways to experience it.
Discobar is designed to serve both consumers and businesses. These are the applications we are building towards.
Business & Hospitality
Discobar for Business
Intelligent music and video programming for bars, restaurants, hotels, shops, fitness centres, offices and waiting rooms. The selection adapts to your venue, the time of day and the people actually in the room — guests can make their presence and preferences known by scanning a QR code.
- You set the rules: styles, limits and your own messages
- Works with the speakers and screens you already have
- A virtual DJ that turns the atmosphere into an experience
Private Events & Social Experiences
Discobar for Events
Hosting a party? Create the event, invite your guests and let them join from their phones. The music or video reflects the whole group’s taste, and guests can make requests — so the host can finally enjoy the party too.
Personal Entertainment
Discobar for You
A single player for audio and video, across the services you already use. Press play and Discobar takes care of the rest — or tell it more about your mood and interests, however niche they are.
Media & Broadcasting
Discobar for Media
Intelligent content selection for radio, TV and streaming. Create themed or local variants of a programme, launch new social radio or TV channels, and deliver standard audio and video streams that fit existing playout environments.
Corporate Communication
Discobar for Organizations
Internal audiovisual channels that blend your own content with relevant external sources — and intelligent industry channels that surface what matters to your teams, from sector news to regulatory developments.
Discobar solutions are under development. Features and availability will be announced as each offering is introduced.
An open content ecosystem
Leave content where it lives. Help people find it.
While much of the industry races to centralise content behind exclusive catalogues, Discobar takes the opposite route: an open, decentralised approach that connects audiences with content wherever it is published.
For audiences
One place to discover relevant audio and video, without juggling apps or giving up the services you already enjoy.
For creators & broadcasters
No need to abandon existing platforms. Discobar helps your work reach the people it was made for.
For European creativity
Selection can be designed to highlight local, European and independent productions — giving visibility to talent that lacks large promotional budgets, across Europe’s many languages and cultures.
For a lighter footprint
Accessing content at its source, rather than copying it into yet another data centre, and favouring efficient computation over brute force.
Discoverability will be the defining challenge of the next era of media — just as it was for websites in the early days of the internet.
About Discobar
Built by people who have measured media audiences for years.
Discobar is an audiovisual technology initiative developed by NeuroMedia Software SA, a media technology company based in Belgium.
With roots going back to 2009, NeuroMedia specialises in audience measurement and media monitoring for broadcasters, media groups and industry bodies in Europe and beyond, and develops interactive applications for radio and television.
That experience gives Discobar a rare vantage point: a detailed understanding of how audiences really consume audio and video, and how fast those habits are changing. Discobar builds on it to create a new kind of discovery experience — centred on people, context and shared moments.
- Brand
- Discobar™
- Company
- NeuroMedia Software SA
- Based in
- Belgium
- Focus
- Audio & video discovery
Contact
Let’s talk about Discobar.
Whether you run a venue, a media brand or an organisation — or simply want to follow the project — we’d like to hear from you.
Business inquiries
Discobar for venues, retail, hospitality and events.
Technology partnerships
Integration with players, devices and playout systems.
Media & content partnerships
Broadcasters, platforms, labels and independent producers.
General information
Press, questions and everything else.
Intelligent and social by design
Artificial intelligence, with a deep understanding of people.
Great recommendations are not only a question of data. Discobar combines artificial intelligence with insight into human behaviour, drawn from a team that brings together computer science and behavioural science.
The group’s shared mix
A disco-house track that bridges three guests’ tastes — by an independent European artist.